Find what’s the best unisex perfume style in 2025 and 2026

What does "unisex perfume" really mean?

Unisex perfume is fragrance designed for skin, not for stereotypes. Instead of deciding who “should” wear a scent, it focuses on balance: brightness vs. warmth, softness vs. strength, freshness vs. depth. Anyone can wear it, and it will smell slightly different on everyone because skin chemistry does the final blending.

Breaking the binary in scent design

Traditional marketing sorted perfumes into “for her” (often floral or sweet) and “for him” (often woody or fresh). Modern perfumery moves past that. Perfumers now compose with a wider palette, asking: Is the accord beautiful? Is the trail memorable? Does it wear well on skin? If the answer is yes, the bottle doesn’t need a gender label.

Gender vs. olfactory families (floral, woody, amber, etc.)

Floral, woody, citrus, amber, gourmand, these are olfactory families, not gender rules.

Floral can feel crisp and modern, not only “romantic.”
Woody can be silky and comforting, not only “masculine.”
Amber can glow softly instead of shouting.
Citrus can last when paired with woods and musks.
The family tells you how a perfume behaves, not who gets to wear it.

A brief history of unisex perfumery

Perfumery has always had gender-fluid moments, from colognes worn by everyone to iconic 90s launches that made “shared” fragrance mainstream. Niche houses then pushed the idea further, proving that craftsmanship and character matter more than pink vs. blue packaging.

Why genderless scents are taking over

Sustainability and minimalist branding

People buy less, but better. Cleaner ingredient lists, thoughtful sourcing, and timeless design feel more honest than seasonal gimmicks. A luxurious colourfull bottle reduces duplication (no need to “buy one of each”), and a balanced formula works across occasions, wardrobes, and moods.

Functional fragrances for modern lifestyles

Commutes, gyms, open offices, long dinners, life feels hybrid. Scents that are versatile (fresh enough for day, present enough for night) simply fit better. Genderless perfumes often aim for that sweet spot: noticeable, elegant, never overwhelming.

How to find what’s the best scent for you

Personality-driven scent matching

The Minimalist: clean citrus, airy musks, soft woods.
The Storyteller: amber, incense, resin, a touch of spice.
The Explorer: citrus with herbal notes, vetiver, salt, and sun-warmed woods.
The Classicist: rose, iris, sandalwood—polished and enduring.

When to wear: daytime vs evening

Day: brighter top notes (bergamot, neroli, grapefruit) with a gentle base.
Evening: add depth (amber, oud, leather) so the trail lingers in low light.

Consider seasonality: summer vs winter perfumes

Summer: sparkling citrus, aromatic herbs, sheer musks.
Winter: creamy ambers, woods, soft smoke, vanilla warmth.
Transition pieces (citrus + amber, floral + wood) bridge the seasons beautifully.

Discovering through our Experience Kit

Not sure yet? Our Experience Kit lets you try miniatures at home, slowly, on your own skin. Wear each scent solo, then test a few combos. The kit includes a €40 voucher toward a full-size bottle, so you can commit when you’ve found the one.

Real-Life favorites: popular genderless fragrances

Top-selling niche unisex perfumes

Citrus + Amber: sunshine up top, glow underneath.
Rose + Wood: classic notes with a modern, clean edge.
Leather + Vanilla: textured, cozy, quietly addictive.
Oud + Musk: deep, smoky, and smooth rather than heavy.

Within our own world, you’ll see these patterns across the collection, each perfume is complete on its own, and some also layer beautifully if you enjoy customizing.

Celebrity-approved unisex scents

Public figures often reach for signature over gender: fresh woods on the red carpet, soft florals in winter, airy amber in the studio. The common thread is character, memorable, balanced, and photogenic at arm’s length.

Common myths about unisex perfume

“Unisex means boring”

No. Balance doesn’t equal bland. The best genderless scents have clear direction, zesty, smoky, rosy, or resinous, just without the “this is for men/women only” label.

“All unisex perfumes smell the same”

Only if you sample the same style over and over. Try across families, citrus, floral, woody, amber, gourmand and you’ll notice how different the mood and trail can be.

“They’re just marketing gimmicks”

If anything, removing gender relies less on marketing and more on formula. The craft has to stand on its own: quality oils, a well-built structure and a dry-down that stays beautiful for hours.